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Synthetic market research & AI personas
We develop AI-supported target group simulations that provide precise feedback on products, campaigns and concepts – quickly, based on data and without the need for time-consuming traditional market research. This creates a sound basis for decision-making and minimises the risks associated with innovation.
AI persona design
We develop synthetic personas that digitally represent target groups—accurate, data-driven, and responsive.
Validation & Enrichment
We ensure that the personas are realistic by using qualitative and quantitative methods – for maximum significance.
Real-Time Concept Testing
Products, campaigns and messages are tested on synthetic personas in real time – for immediate, reliable feedback.
Continuous persona training
We keep personas up to date and continuously improve their predictive accuracy through ongoing data enrichment.
technology implementation
We offer flexible integration options – hosted on our infrastructure or directly in the company's system landscape.
Persona-based content creation
We develop highly relevant content based on persona insights – precisely tailored to the needs of the target group.
THIS IS WHAT IT LOOKS LIKE
WHEN WE ACCELERATE GROWTH
The Northern Territory gains newsletter subscriptions thanks to the influencer campaign.
The Stadtwerke Offenbach are pleased with the PR results from our cross-media campaign.
The announcement of branded keywords was pushed for Premier Inn.