B2B Marketing Trendreport
The future of B2B marketing is now – digitized, automated, and systematically structured. But what does it really take to be successful in B2B marketing today? The trend report from respektive1 gets to the bottom of this question and provides practical answers for a successful digital transformation.
Already more than 500 downloads since its release.
“The study highlights the need to continuously integrate new knowledge and the ability to respond flexibly to change.”
Bettina Kriegl
Head of Market Research, Vogel Corporate Solutions GmbH
“The self-image of marketing has changed significantly. Marketing can be perceived as an equal partner – if it delivers real added value.”
Kai Halter
Chairman of the bvik Executive Board
B2B marketing in transition:
What is hype? What remains?
How do B2B marketers in Germany deal with challenges such as budget constraints, data poverty, and inadequate processes? Where do the greatest opportunities and potential lie in digital transformation? The trend report reflects the statements of numerous senior marketing professionals and provides insight into, among other things:
→ the reasons for the change in B2B marketing,
→ the biggest challenges currently facing B2B marketers,
→ the actual integration of artificial intelligence,
→ the distinction between hype and trends,
→ the difficulty of generating high-quality data,
→ the qualifications required of B2B marketers.
In addition, the report includes two in-depth interviews with renowned marketing specialists on “B2B marketing today & tomorrow” and “Sustainability in B2B marketing”.
More than 500 German B2B marketers are already benefiting from the insights and conclusions of the trend report when optimizing their marketing organization.
The change in B2B marketing is measurable!
The digital future is here to stay.
But how exactly is digital transformation changing B2B marketing?
70%
The digital future is here to stay. But how exactly is digital transformation changing B2B marketing? Most of those we surveyed stated that, in their view, B2B marketing has changed noticeably in the last 24 months alone.
57%
of marketers surveyed report that their marketing activities are hampered by a lack of high-quality data.
52%
of participants consider lead generation and 48% automation to be one of the key topics for the future.
“The key criterion for success for probably all medium-sized companies is that marketing is involved in all discussions.”
Markus Kick
Head of Marketing, Bechtle IT-Systemhaus Munich/Regensburg
“Everyone is talking about AI. But the basis of AI is data. And providing the right, appropriately prepared data remains a challenge.”
Dirk Rockendorf
Head of Marketing Aftermarket, Continental Aftermarket & Service GmbH
“The brand is generally becoming more important again – especially for differentiation in the international competitive environment.”
Dr. Marcus Demmelmair
Head of Sales & Marketing Consulting, Horváth & Partner
The direct route to the trend report:
Request the link now!
Learn in no time how you can successfully set the digital course for future growth for your company with advanced B2B marketing.
Please use the German form. The trend report is only available in German.
Modern B2B marketing: Here's how it works!
We support our customers in confidently mastering the digital challenges of B2B marketing and transforming them into measurable success.
For the brand launch of Pluxee, for example, as well as for several subsequent campaigns, we developed contemporary digital strategies and data-based solutions with precise targeting.
