AI Maturity Gap
Leading in the gap
Where does your company stand between economic necessity, technical possibilities, and organizational development?
November 10, 2026 | 6:00 PM
On the eve of the "THIS IS MARKETING" Conference & Expo
respektive1 | Frankfurt am Main
Limited spots available
Register for free
An event in cooperation with
The pace is accelerating.
But is the team keeping up?
Companies are investing more in AI, technology, and development. According to the BCG AI Radar, expected AI spending is set to rise from approximately 0.6% of revenue in 2024 to about 1.7% by 2026—nearly tripling in two years.¹
However, investment alone does not create maturity. While 74% of companies expect revenue growth from AI, only 20% are currently realizing it (Deloitte).² At the same time, 65% of AI users fear falling behind if they don't adopt AI quickly. Yet, 45% believe it is safer to stick to existing goals rather than redesign their work (Microsoft).³
This is exactly where the AI maturity gap becomes visible: the pace of technology is accelerating faster than processes, leadership, and collaboration can adapt. How do we turn rising investments into new ways of working and AI usage into genuine change?
We will discuss how CMOs can translate technology and investment into organizational maturity through clear leadership, adapted processes, and true co-creation between humans and AI.
However, investment alone does not create maturity. While 74% of companies expect revenue growth from AI, only 20% are currently realizing it (Deloitte).² At the same time, 65% of AI users fear falling behind if they don't adopt AI quickly. Yet, 45% believe it is safer to stick to existing goals rather than redesign their work (Microsoft).³
This is exactly where the AI maturity gap becomes visible: the pace of technology is accelerating faster than processes, leadership, and collaboration can adapt. How do we turn rising investments into new ways of working and AI usage into genuine change?
We will discuss how CMOs can translate technology and investment into organizational maturity through clear leadership, adapted processes, and true co-creation between humans and AI.
What to expect:
– Practical insights into the AI maturity gap
– Perspectives from marketing, transformation, and leadership
– Open discussion on different starting points
– Concrete ideas for teams, collaboration, and co-creation
– Personal exchange and networking on equal footing
– Practical insights into the AI maturity gap
– Perspectives from marketing, transformation, and leadership
– Open discussion on different starting points
– Concrete ideas for teams, collaboration, and co-creation
– Personal exchange and networking on equal footing
Two perspectives
The hosts
respektive1 and Innate Motion bring together two complementary perspectives: on one hand, the day-to-day work of AI transformation, marketing, and implementation—and on the other, a deep understanding of what drives people during change, how culture and leadership shape behavior, and what teams need to truly embrace the new.
Expertise coming together
The panel
Florian Marte
Marketing Lead IoT DACH at Vodafone IoT
Marketing Lead IoT DACH at Vodafone IoT
Miriam Matusiak
Head of Brand, PR, and Marketing Communications at Pluxee
Head of Brand, PR, and Marketing Communications at Pluxee
Markus Sandmayr
Business Humanizer and Partner at Innate Motion
Business Humanizer and Partner at Innate Motion
Susanne Stahl
Associate Director Market Research at KAO Germany
Associate Director Market Research at KAO Germany
Moderated by:
Joyshree Reinelt
Co-Founder and Business Humanizer at Innate Motion
Co-Founder and Business Humanizer at Innate Motion
Johannes Rapp
Chief Executive Officer and Owner of respektive1
Chief Executive Officer and Owner of respektive1
Join us!
Register now.
An evening for CMOs and marketing leaders who don't just want to use AI, but want to shape the transformation behind it.
Space is limited. Register now to secure your spot, and we will get back to you within the next few days. If you’re taking part, you’ll come to the ‘This is Marketing’ conference with fresh perspectives on teams, leadership and collaboration.
Please use the German form. The trend report is only available in German.
to the German form
¹ Boston Consulting Group (BCG), AI Radar 2026: Expected AI expenditure rose from approximately 0.6% of revenue in 2024 to approximately 1.7% in 2026.
² Deloitte, State of AI in the Enterprise 2026: 74% of companies expect revenue growth from AI, with 20% already realizing it.
³ Microsoft, Work Trend Index 2026: 65% of AI users fear falling behind without rapid AI adoption; 45% believe it is safer to stick to existing goals rather than redesigning their work.
² Deloitte, State of AI in the Enterprise 2026: 74% of companies expect revenue growth from AI, with 20% already realizing it.
³ Microsoft, Work Trend Index 2026: 65% of AI users fear falling behind without rapid AI adoption; 45% believe it is safer to stick to existing goals rather than redesigning their work.