B2B Trend Report 2025
Butter to the fish!

Let's be honest: for many marketing managers, the digital transformation is a real challenge. How do you distinguish between what you could do and what you have to do in order to be successful in the future?

The results of our trend report show that there are still a lot of gaps in many areas - from strategy work and data analysis to the implementation of digital processes. Many things that have long been standard in B2C marketing are often still in their infancy in the B2B sector.

But the competition won't wait. If you don't want to be left behind by the competition, you should find out as quickly as possible what measures are necessary to achieve your own business goals. Our online panel sheds light on what is urgently needed and which gimmicks you can try out if you have done your homework.